Life time value – ltv – of a client – how much the company makes from a client over the time that client stays with them. For example the client stays on average with the company 5 years.
Cac – cost of acquisition of a client – cost to attract a client (sales, advertising, marketing).
Burn rate – how much spending each month.
Cost to implement – how much money (and time) to get the client live with the service so the company can start charging revenue.
Cost to maintain client – how much company is spending each month to keep the client (operations, account management, technical support).
Net cash – profit.
Customer churn / turnover – how many clients leave each year versus how many new clients are contracted.
Employee churn / turnover – how many employees leave versus how many are hired each year.
Employee tenure – average – how long do employees stay in the company
Successful International Project Management 